Dan Ariely

Duke University

 

 

Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering questions in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviours, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.

 

He holds appointments at Duke’s Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, the School of Medicine, and is a senior fellow at the Kenan Institute for Ethics at Duke. He is a founding member of the Center for Advanced Hindsight and the author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.

 

In 2013, Bloomberg recognised Dan as one of Top 50 Most Influential thinkers. He also has a bi-weekly advice column in the Wall Street Journal called “Ask Ariely.” Dan can be found at www.danariely.com.