Michael Norton

Professor, Havard Business School 

 

 

Michael Norton is a Professor at the Harvard Business School and a member of the Harvard Behavioral Insights Group. He is the co-author - with Elizabeth Dunn - of the book, Happy Money: The Science of Smarter Spending.

 

His research has twice been featured in the New York Times Magazine Year in Ideas issue, in 2007 'Ambiguity Promotes Liking' and 2009 'The Counterfeit Self'. His 'The IKEA Effect: When Labor Leads to Love' was featured in Harvard Business Review's Breakthrough Ideas for 2009. In 2012, he was selected for Wired Magazine’s Smart List as one of '50 People Who Will Change the World' and his TEDx talk, How to Buy Happiness, has been viewed more than 2.5 million times.