Robert Cialdini

Arizona State University

 

 

Robert B. Cialdini is Regents’ Emeritus Professor of Psychology and Marketing at Arizona State University.  He has taught at Stanford University and Harvard’s Kennedy School of Government.  He has been elected president of the Society of Personality and Social Psychology.  He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence, and the Distinguished Scientist Award of the Society of Experimental Social Psychology. 

 

Professor Cialdini’s book Influence: Science and Practice, which was the result of a three-year programme of study into the reasons that people comply with requests in everyday settings, has sold over two million copies while appearing in numerous editions and twenty-eight languages.